Two passions: human behaviour and human creation. Consumer research enables Jimena’s double cursus of Psychology and Architecture to be combined in an original and professional way.
Living in, experiencing and observing different cultures and different languages allows her to adopt a truly wide-horizon and creative approach to her work.
At ease with the unexpected: Jimena can discuss strategic issues with top managers of an international corporation as easily as moderate a focus group with teenagers about the next buzz product, or partnering up with a design team for making research findings tangible.
Experience: years of hands-on practice in consultancy and industrial contexts (research institutes and large corporations).
International flair: based on having lived in Colombia, Italy, Germany and France. Fluent in Spanish, French, English and Italian.
Skills and expertise: automotive, new technologies, home appliances, innovation, design, personal care, beauty & cosmetics, food & consumer goods, B2B