A certified psychologist and hypnotherapist, Jimena once wore the hat of an interior designer in a previous chapter of her life. This unique blend manifests her dual passions: understanding human behavior and celebrating human creativity. Throughout her career, Jimena has consistently illuminated design and development teams with insights drawn from the tapestry of everyday consumer experiences.

Hailing from Colombia, Jimena has etched memories in Italy, Germany, and France. Her linguistic prowess spans multiple languages, and she delights in leveraging them to unearth opportunities for her clientele. Embracing multicultural research, she fulfilled her aspiration of being a global citizen from the very outset of her professional journey.

Jimena ardently believes in casting a wide and imaginative net in her work. She adeptly fuses offline and online research techniques to tailor her approach to each unique project's demands. While she remains steadfast in her belief that direct immersion in consumer lives offers a rich wellspring of insights, she has also been a pioneer in tapping into the boundless potential of online communities for years.

Ever-evolving, Jimena embodies perpetual curiosity. She remains passionately open, always ready to be captivated by the wonders the world presents